The article The End of Management by Alan Murray is a very interesting read and one that touches many topics and nontraditional way of management. Murray is convinced that the management as we know it is becoming obsolete and that with the invocation and new technologies management guides have to be revisited by many companies. We have seen many start-ups with this new nontraditional management approach become very successful. The best examples of these are: Google, Facebook, Foursquare, SAS, HCLT. These companies are hugely innovative and provide great work and learning experience. In addition their compensation is very attractive, benefits immaculate and work schedule one that anyone would love to have. Google explains their culture as one similar to that of a graduate student with lots of money. You can leave whenever you want or go to work whenever you like as long as you are contributing to the team and the company. A lot of research supports this culture as employees that work in traditional setting just go to work for one thing – money. In traditional setting there is no innovation, productivity and employees are not happy. Buy putting employees first the company is creating this trust and transparency that results in more innovative products and happier workforce. When a person is happy they are willing to undertake any challenge and are willing to work harder. Another great example of corporate culture change is HCLT that made transformation from a mediocre company to that of a leader in the IT industry. The accomplishment is attributed to working and willing employees that were stimulated by new corporate culture. Many companies focus on information technology as it helps them achieve the goals, lower costs and due to these advancements large corporations are no longer needed as transaction cost are so low compared to those of 30 years ago. Competitive advantage is found in products, innovation and people. Why focus only on one when you can easily be successful at all.
